Guess who popped in??!!

Actress and bride-to-be Alexa Vega from the Spy Kids series and the broadway hit Hairspray stopped by the Jovani showroom yesterday to find the perfect dress for her fall wedding to producer Sean Covel! Vega and her maid-of-honor gal pal spent over two hours trying on different dresses and gowns for all of the wedding festivities! From brides to bridesmaids, mother-of-the-bride and short cocktail dresses, Jovani has the perfect look for every special occasion!

Photographed here, Alexa models a Jovani one-shoulder silk chiffon cocktail dress, style #8382. This beaded kimono sleeve ensemble is perfect for the bride-to-be at the rehearsal dinner, reception party, or even a night out on the town with the girls! (Retail $500)

The New and Improved LBD!

Hip hop blogger Karen Civil stepped out in a little black JOVANI dress, style #158144. The tightly banded mini dress shows off the womanly curves and has elegant bead detail at the one-shoulder strap.

JOVANI makes girls' prom dreams come true!

It's no surprise that a great number of Americans have been majorly hit by the recent economic crises, leaving many girls with the inability to afford prom--let alone purchase a dress. Jovani feels that every girl should feel and look like a princess, even for just one night. Jovani has chosen to donate 25+ dresses to the Operation Fairy Dust organization, which seeks to turn girls' prom dreams into a reality.

READ MORE:

"PROJECT PROM! Every year, thousands of teenage girls are denied the opportunity to attend their senior prom simply because they cannot afford the basic necessities associated with the occasion such as a dress, make-up, jewelry, shoes, etc. Families should not have to sacrifice paying their household bills and neglect other financial responsibilities in order to provide their children with a memorable high school experience."

Operation Fairy Dust: http://www.operationfairydust.org/about.htm

Daily News Article about Operation Fairy Dust: http://www.nydailynews.com/lifestyle/2009/04/20/2009-04-20_prom_queens_for_a_day.html

Singer Karina Pasian loves Jovani and so does the Daily News!

Karina wears a sparkly sequin Jovani cocktail dress with multi-color tulle layers on page 36. Style #10740

Jovani Celebrity Update!

Singer Karina Pasian poses for a picture with musician Paul Schafer in a fabulous one-shoulder Jovani mini dress, style #152022! The ruched stretch jersey ombre dress hugs the body and has elegant rosette appliqués at the shoulder.

EXCITING NEWS! YOU CAN STILL WIN A FREE JOVANI DRESS...

Due to the great number of applicants for the win a prom dress contest each week during the month of March, Jovani has decided to extend the contest until MAY! That means, you have still have another chance to win a free Jovani dress every Friday by submitting a new ticket each week!!

LOG-IN OR CREATE AN ACCOUNT TO APPLY http://www.jovani.com/inquiries

Jovani announces its 4th winner of a free Jovani prom dress!!!

Congratulations Rita Grullon!!

THANKS TO ALL WHO APPLIED TO WIN A FREE DRESS EVERY FRIDAY DURING THE MONTH OF MARCH! WE WISH YOU A JOYOUS AND MOST MEMORABLE PROM SEASON!

-JOVANI FASHIONS

TAKE A LOOK AT JOVANI'S NEWEST EVENING/MOB COLLECTION!!

http://www.jovani.com/evening-dresses

Style #158305

Style #8142

Style #8818

Jovani hits the Hollywood Red Carpet

Photographed here, Director Hilari Scarl wears a vibrant ruched chiffon gown with rosette detail along the one-shoulder strap to the world premiere of her new film "See What I'm Saying." She has worked on various television sets including P. Diddy's "Making the Band" and TruTV's "Most Shocking." Scarl will be wearing Jovani again at the NYC premiere of the movie on April 9th!!

Jovani Style #241208

FEATURED JOVANI: 2010 BLACKOUT AWARDS

APRIL WOODWARD

Broadcast Journalist and TV Personality in Jovani Style 2219

LIRIS CROSSE

Music Video Vixen and Model/Actress in Jovani Style 14630

http://blackoutawards.com/

"The Blackout Awards was created in 2009 by founder, Yancey Edwards. Edwards was searching for an outlet where celebrity stylists alike could be celebrated by their peers. While on this journey he realized that he should be the one in the industry to make a change and allow the people styling your favorite singers, actors and actresses to step forward from behind the scenes and be celebrated."

Former Cheetah Girl and Singer/Actress Adrienne Bailon wears Jovani Style 158131 for a Cover Shoot with Signature Hits!

WATCH http://vimeo.com/9734683

Spotted: Keke Wyatt in JVN & JOVANI!

R&B recording artist Keke Wyatt poses for a picture backstage during a concert in Harlem on March 20. Keke rocks a cropped and tiered faux leather jacket with rosette detail at the shoulders, JVN Style 153834. Underneath, the singer shows off her curvy frame with a tight banded Jovani mini dress with jewel detail, Style #141165.

WATCH VIDEO CLIP
http://www.lipstickalley.com/f17/3-20-keke-wyatt-concert-harlem-nyc-backstage-227706/

Singer and former Miss Antigua and Barbuda Shermain Jeremy poses in an exotic animal print Jovani gown, Style #14733. In 2004, the Carribbean beauty was named Most Talented Woman in the World at the Miss World competition.

Blues singer and mother of three Mina Tank performs in JVN!

Visit http://www.jvn.collection.com/

LISTEN as Mina sings the Etta James classic At Last on the Ellen Degeneres Show on March 2nd http://www.youtube.com/watch?v=dMm3X5ROHdA

WIN A FREE JOVANI DRESS UPDATE...

Jovani announces this week's winner: Jaynita Kumar

Congrats!!

This gorgeous olive/multi-color A-line chiffon gown has elegant rosette detail at the bust and shoulder along with a beaded waist belt. Style #151619

R&B singer and performer Bridget Kelly rocked a banded black and sheer long sleeve top, JVN Style #156352 while on tour with Jay-Z on March 2nd! The Roc Nation artist performed the hit single Empire State of Mind with Jay-Z at NYC's Madison Square Garden.

More photos of the Roc Nation artist performing in stylish JVN pieces!

JVN STYLE #152763, Double zipper jacket with frog detail and military buttons

JVN Style #158061, Leather style mini skirt with jersey blocking





















WATCH BACKSTAGE INTERVIEW WITH BRIDGET
http://www.thelifefiles.com/2010/03/03/bridget-kelly-talks-about-her-empire-state-of-mind/

LATEST JOVANI NEWS...

Nashville, TN--Stunning Jovani prom style featured on daytime TV News!! Gilda York with Ambassadors Formalwear previewed this season's hot new looks for prom guys and girls. First dress, an eye-catching Jovani print dress with rosette embellished one shoulder strap and jeweled waist belt. Talk about standing out in the crowd!

CLICK TO WATCH VIDEO CLIP
http://www.newschannel5.com/Global/category.asp?C=125220&clipId=4622597&flvUri=&partnerclipid=&topVideoCatNo=89788&autoStart=true&activePane=info&LaunchPageAdTag=homepage&clipFormat=flv

Jovani Style #158243

Actress Noureen Dewulf poses in eye-popping Jovani short & cocktail dresses for a cover spread in the latest issue of YRB Magazine! Catch the dark-eyed beauty in the 2010 movie The Back-up Plan starring Jennifer Lopez.

Click to see Jovani Style #14716

Click to see Jovani Style #153566

Sexy sequins at the Oscars...

WNBC TV-Host and Correspondent Maria Sansone shows off her curves in a gold sequin dress with a sexy high slit, Jovani style #157101. As pictured here on the red carpet, Sansone co-hosts TV Guide's Countdown to the Academy Awards along with American Idol star Justin Guarini. Visit http://www.jovani.com/ to get this sparkly sequin look!

CONGRATS!!

LAUREN RIBACK IS THIS WEEK'S WINNER OF A

JOVANI DRESS!

APPLY for a chance to win next week!

WIN A PROM DRESS EVERY FRIDAY DURING THE MONTH OF MARCH!

Jovani will announce another winner of a gorgeous prom dress this afternoon. Keep checking back to see if you won!

Create an account on our inquiries section http://www.jovani.com/inquiries to submit a ticket!

Celebrity Spotting:

R&B singer and former Destiny's Child group member LeToya Luckett rocked a sizzling Jovani mini dress during a performance at MBK Entertainment's We Got The Next ShowCase Part II held in New York City's Highline Ballroom on March 9.






See more photos of the stunning elongated bugle bead dress with a necklace style halter, Jovani style #8556.

PHOTO GALLERY

http://www1.wireimage.com/GalleryListing.asp?navtyp=gls====421349&nbc1=1

http://www.gettyimages.com/Search/Search.aspx?contractUrl=2&language=en-US&family=editorial&p=le%20toya&assetType=image&ep=3

82nd Annual Oscars!! Best and Worst Dress of 2010

Best Dressed Pick



Best Leading Actress Sandra Bullock was flawless in a slinky velvet Marchesa gown with gold bead detail and subtle floral net embroidery at the top neckline and waist.






















Newly engaged Nicole Richie looked nothing short of glamorous on the red carpet in a sequin kimono sleeve Reem Acra gown.








Worst Dressed Pick

Mary Had a Little Lamb Meets Lopsided Mess




Inglorious Basterd's star Diane Kruger wore this Chanel ruffled chiffon gown. Talk about classically messy and unflattering!

Jovani at the Oscars!

Oscar nominated film The Blind Side's real-life based character Leigh Anne Tuohy wore a nude stapless sweetheart mermaid gown with a black lace overlay, Jovani style #10944! Playing Tuohy's character, Sandra Bullock received an Oscar for Best Actress in a Leading Role!

Jovani announces this week's prom dress winner:

Jemima Noel !!!

Congratulations Jemima on winning a gorgeous Jovani dress, style #1551570 in royal blue! Best of luck and thanks for making Jovani a part of your prom experience!

Thanks again to all of our Jovani fans who applied. Not to worry, you still have a chance to win next week by simply resubmitting a ticket on www.jovani.com/inquiries.

FASHION WEEK UPDATE

Alexander McQueen news...

Given the recent event of Lee A. McQueen's passing, it comes as no surprise that the brand's Fall 2010 runway show scheduled for next week in Paris--is cancelled. Not to worry Alexander McQueen fans, there will be a presentation/memorial for the label on March 9 and 10 where the fashion world can get a peak at the designer's most recent collection in which he completed right before his tragic death on February 11. Photographs will be banned from the event, although shots of the clothes will later be distrubted to media outlets. So stay tuned for images of the Fall 2010 Collection!

WIN A FREE JOVANI PROM DRESS

WE WILL ANNOUNCE TODAY THE WINNER OF THIS WEEK'S JOVANI PROM DRESS GIVEAWAY! KEEP CHECKING BACK AND BE SURE TO GO TO OUR FACEBOOK FAN PAGE!

THANKS TO ALL OUR FANS WHO ENTERED...NEXT FRIDAY WILL BE ANOTHER OPPORTUNITY TO WIN!

Jovani makes its debut on ABC's One Life to Live. Don't miss it!

Costume Designer and Emmy Award winner Susan Gammie says Jovani was first choice. “It was important to me that all the dresses reflect a fun and sexy sense of style - a sensibility I associate with Jovani."

One Life to Live's newest troublemaker Kimberly Andrews (played by Amanda Setton) says "I-DO" in Jovani style #14791 during a wedding episode taping set to air Mar. 11. A far cry from her Gossip Girl character Penelope, the quintessential cliquey upper east-sider, Setton plays the resident bad girl and ex-Vegas stripper on the daytime soap. Pictured below, bride Kimberly wears a slinky and sexy jersey gown with a plunging jeweled neckline. Bridesmaids and former stripper pals also dressed up for the occasion in Jovani! Both girls wore short cocktail dresses with vibrant prints and sparkly details.

Actresses Rachelle Wintzen and Taylor Gildersleeve in Jovani styles

151623 http://www.jovani.com/short-cocktail-dresses/keyhole-swirl-print-b151623-4506

152153 http://www.jovani.com/short-cocktail-dresses/152153-4430

Celebrity Stylist Update...It's Bananas

Page Six reveals true cause for the split between celebrity stylist Rachel Zoe and her disgruntled assistant Taylor Jacobson…

Courtesy of nydailynews.com

It came as a shocking surprise to all fashion fans of the Bravo series The Rachel Zoe Project, when it was reported in early November 2009 that temperamental stylist assistant Taylor Jacobson will not be returning for the following season. The big split between Rachel and her assistant of four years was speculated to be far from amicable, while Jacobson’s rep announced it as a smart career choice for Taylor to pursue her own interests and to not have to deal with the bungling Brad Goreski.

Speculations were rest assured as “Page Six” reported yesterday that Jacobson was fired from Rachel Zoe Inc., after a dispute over designer clothes missing from the closet. Can you just die?! After suggesting that the missing clothes were either lost or “permanently borrowed,” Zoe handed Jacobson the pink slip.

As seen on the reality television show, Zoe and her team of assistant stylists tirelessly work to style Hollywood A-lists for public appearances and casual outings. It will be sad to see Taylor out of the equation next season, as her perturbed mannerisms and bullying ways will truly be missed--hopefully Brad will step up to the plate!


WHOSE SIDE ARE YOU ON?? Post your comments here

Team Rachel

Team Taylor

NYC FASHION WEEK STYLE RECAP

The hottest trends for Fall/Winter 2010-11

Phillip Lim, Fall/Winter 2010-11

Over the last few weeks, top fashion designers unveiled their newest collections for Fall/Winter 2010-11 down the runways of fashion epicenters--New York City, Milan and Paris. Most of the styles for the upcoming fashion season seem to reflect a 70's inspired theme with the abundance metallic sequin details and plaid prints. Not to mention trendy details such as feathered fringes and fur trimming. Designer favorites such as Marc Jacobs, Roberto Cavalli, Michael Kors, Rebecca Taylor, Phillip Lim, Yigal Azrouel, and among others, showcased these futuristic trends.

Marc Jacobs, Fall/Winter 2010-11

Get this style:

ENLARGE PHOTO

http://www.jovani.com/separates/cocktail-dress-153804-3896