Jovani at the Oscars!

Oscar nominated film The Blind Side's real-life based character Leigh Anne Tuohy wore a nude stapless sweetheart mermaid gown with a black lace overlay, Jovani style #10944! Playing Tuohy's character, Sandra Bullock received an Oscar for Best Actress in a Leading Role!

Jovani announces this week's prom dress winner:

Jemima Noel !!!

Congratulations Jemima on winning a gorgeous Jovani dress, style #1551570 in royal blue! Best of luck and thanks for making Jovani a part of your prom experience!

Thanks again to all of our Jovani fans who applied. Not to worry, you still have a chance to win next week by simply resubmitting a ticket on www.jovani.com/inquiries.

FASHION WEEK UPDATE

Alexander McQueen news...

Given the recent event of Lee A. McQueen's passing, it comes as no surprise that the brand's Fall 2010 runway show scheduled for next week in Paris--is cancelled. Not to worry Alexander McQueen fans, there will be a presentation/memorial for the label on March 9 and 10 where the fashion world can get a peak at the designer's most recent collection in which he completed right before his tragic death on February 11. Photographs will be banned from the event, although shots of the clothes will later be distrubted to media outlets. So stay tuned for images of the Fall 2010 Collection!

WIN A FREE JOVANI PROM DRESS

WE WILL ANNOUNCE TODAY THE WINNER OF THIS WEEK'S JOVANI PROM DRESS GIVEAWAY! KEEP CHECKING BACK AND BE SURE TO GO TO OUR FACEBOOK FAN PAGE!

THANKS TO ALL OUR FANS WHO ENTERED...NEXT FRIDAY WILL BE ANOTHER OPPORTUNITY TO WIN!

Jovani makes its debut on ABC's One Life to Live. Don't miss it!

Costume Designer and Emmy Award winner Susan Gammie says Jovani was first choice. “It was important to me that all the dresses reflect a fun and sexy sense of style - a sensibility I associate with Jovani."

One Life to Live's newest troublemaker Kimberly Andrews (played by Amanda Setton) says "I-DO" in Jovani style #14791 during a wedding episode taping set to air Mar. 11. A far cry from her Gossip Girl character Penelope, the quintessential cliquey upper east-sider, Setton plays the resident bad girl and ex-Vegas stripper on the daytime soap. Pictured below, bride Kimberly wears a slinky and sexy jersey gown with a plunging jeweled neckline. Bridesmaids and former stripper pals also dressed up for the occasion in Jovani! Both girls wore short cocktail dresses with vibrant prints and sparkly details.

Actresses Rachelle Wintzen and Taylor Gildersleeve in Jovani styles

151623 http://www.jovani.com/short-cocktail-dresses/keyhole-swirl-print-b151623-4506

152153 http://www.jovani.com/short-cocktail-dresses/152153-4430

Celebrity Stylist Update...It's Bananas

Page Six reveals true cause for the split between celebrity stylist Rachel Zoe and her disgruntled assistant Taylor Jacobson…

Courtesy of nydailynews.com

It came as a shocking surprise to all fashion fans of the Bravo series The Rachel Zoe Project, when it was reported in early November 2009 that temperamental stylist assistant Taylor Jacobson will not be returning for the following season. The big split between Rachel and her assistant of four years was speculated to be far from amicable, while Jacobson’s rep announced it as a smart career choice for Taylor to pursue her own interests and to not have to deal with the bungling Brad Goreski.

Speculations were rest assured as “Page Six” reported yesterday that Jacobson was fired from Rachel Zoe Inc., after a dispute over designer clothes missing from the closet. Can you just die?! After suggesting that the missing clothes were either lost or “permanently borrowed,” Zoe handed Jacobson the pink slip.

As seen on the reality television show, Zoe and her team of assistant stylists tirelessly work to style Hollywood A-lists for public appearances and casual outings. It will be sad to see Taylor out of the equation next season, as her perturbed mannerisms and bullying ways will truly be missed--hopefully Brad will step up to the plate!


WHOSE SIDE ARE YOU ON?? Post your comments here

Team Rachel

Team Taylor

NYC FASHION WEEK STYLE RECAP

The hottest trends for Fall/Winter 2010-11

Phillip Lim, Fall/Winter 2010-11

Over the last few weeks, top fashion designers unveiled their newest collections for Fall/Winter 2010-11 down the runways of fashion epicenters--New York City, Milan and Paris. Most of the styles for the upcoming fashion season seem to reflect a 70's inspired theme with the abundance metallic sequin details and plaid prints. Not to mention trendy details such as feathered fringes and fur trimming. Designer favorites such as Marc Jacobs, Roberto Cavalli, Michael Kors, Rebecca Taylor, Phillip Lim, Yigal Azrouel, and among others, showcased these futuristic trends.

Marc Jacobs, Fall/Winter 2010-11

Get this style:

ENLARGE PHOTO

http://www.jovani.com/separates/cocktail-dress-153804-3896